柏林西百货店 德国柏林  

KaDeWe Berlin Berlin,Germany

作　　者：Marco Cappelletti(摄影) 

机构地区：[1]OMA

出　　处：《世界建筑导报》2022年第3期116-117,共2页World Architecture Review

摘　　要：西百货店是一座传统的欧洲百货商场,与巴黎的老佛爷(Galeries Lafayette)、伦敦的塞尔福里奇(Selfridges)以及米兰的文艺复兴百货(La Rinascente)齐名。从历史上来看,这些百货商店对早期现代零售业的发展起到了一定的推动作用,它们促进了精致工艺打造、社交以及服务尝试方面的发展。自1907年开业以来,西百货店便成为引领商品推陈出新的前沿阵地,设立了一系列新的消费者服务标准。作为欧洲大陆最大的百货商店,西百货店理所应当地成为了城市的代言人。西百货店几乎如同一座小型城市,它拥有三维的道路和广场系统,在其巨大的外围中囊括了多个社区以及各种活动和景观,提供了丰富的商业、社交和文化交流的机会。它的变革真实反映了德国的现代历史的进程:从20世纪早期的诞生,经历了第二次世界大战的毁灭性破坏,以及20世纪50年代以来的重生,它已经成为一个国家战后重建及经济复苏的典型标志!Kaufhaus des Westens(KaDeWe)belongs to a consolidated tradition of historical European urban department stores such as Galeries Lafayette in Paris,Selfridges in London and La Rinascente in Milan.Historically,these department stores have been some of the pillars of early modern retail,acting as incubators for sophisticated crafts,social exchange and experimentation in services.Since its opening in 1907,the KaDeWe has always been at the forefront of product selection,while also setting new standards for customer services.Its unique size-the biggest department store in continental Europe-makes it akin to a city:a three-dimensional network of paths,squares,neighborhoods,activities and views unfolding through its large extensions,providing opportunities for commercial,social and cultural encounters.Its evolution reflects Germany’s modern history:from its origins in the early 20th century,through WWII destructions and the subsequent rebirth in the 1950s when it became a symbol of the country’s post war reconstruction and economic success.

关 键 词：现代零售业 百货店 战后重建 百货商场 毁灭性破坏 百货商店 文化交流 前沿阵地 

分 类 号：F72[经济管理—产业经济]