广播电视互联网传播影响力评价指标体系构建方法研究  

Research on Construction Method of Evaluation Index System for Radio and Television Internet Communication Influence

作　　者：徐杰 何晶 施玉海 张伟 Xu Jie;He Jing;Shi Yumei;Zhang Wei(Academy of Broadcasting Science,NRTA,Beijing 100866,China)

机构地区：[1]国家广播电视总局广播电视科学研究院,北京100866

出　　处：《广播与电视技术》2022年第3期26-31,共6页Radio & TV Broadcast Engineering

基　　金：广播电视科学研究院2021年基本科研项目支持,项目编号:JBKY2019031。

摘　　要：本文系统梳理了国内外广播电视在互联网上传播影响力研究现状的,并基于现行媒介影响力评价机制,尝试构建了一套以量化指标为主的广播电视互联网传播影响力评价指标体系,为新形势下广播电视在新媒体的传播以及融合发展提供了一种切实可行的参考体系。This paper systematically combs research status of the influence of radio and television on Internet communication at home and abroad.On the basis of existing media influence evaluation mechanism,the paper attempts to build a set of radio and television Internet communication influence evaluation index system based on quantitative indicators,so as to provide a practical reference system for communication and integrated development of radio and television in new media under new situation.

关 键 词：传播影响力 节目评价指标体系 组合赋权法 

分 类 号：TP302.1[自动化与计算机技术—计算机系统结构]