日本农产品电子商务发展模式与驱动力的启示  

Enlightenment of E-commerce Development Model and Driving Force of Agricultural Products in Japan

作　　者：刘丹丹 LIU Dandan(Jiangsu College of Engineering and Technology,Nantong,Jiangsu Province,226007 China;Shenyang Agricultural University,Shenyang,Liaoning Province,110866 China)

机构地区：[1]江苏工程职业技术学院,江苏南通226007 [2]沈阳农业大学,辽宁沈阳110866

出　　处：《科技资讯》2022年第13期110-112,共3页Science & Technology Information

摘　　要：日本农产品电子商务发展较快,该文主要详细分析日本农产品电子商务发展的模式及重要驱动因素,其发展模式主要有B2C模式、B2B模式、O2O模式,其中重要的驱动因素有互联网技术、物流供应链、产品、服务等。并进一步解析日本电子商务发展对我国的经验借鉴和参考,为推进我国农产品电子商务的发展,我们应因地制宜,加大政策扶持力度、加强产品质量、加大冷链物流体系建设等。E-commerce of agricultural products in Japan develops rapidly. This paper mainly analyzes the development mode and important driving factors of e-commerce of agricultural products in Japan in detail. Its development modes mainly include B2C mode, B2B mode and O2O mode, among which the important driving factors are Internet technology, logistics supply chain, products and services. It further analyzes the experience and reference of the development of e-commerce in Japan to China, in order to promote the development of e-commerce of agricultural products in China, we should adjust measures to local conditions, strengthen policy support, strengthen product quality, and strengthen the construction of cold chain logistics system.

关 键 词：农产品电子商务 模式 驱动力 B2B 

分 类 号：F323.7[经济管理—产业经济]