中美博弈舆情在阿拉伯国家社交媒体的传播特征及影响  

The Communication Characteristics and Influence of Sino-US Strategic Game Public Opinion in Social Media of Arab Countries

作　　者：史廪霏 李思奇 Shi Linfei;Li Siqi

机构地区：[1]北京语言大学中东学院 [2]北京邮电大学人工智能学院

出　　处：《西亚非洲》2022年第3期3-23,156,共22页West Asia and Africa

基　　金：国家社科基金重大项目“阿拉伯史学经典《历史大全》的汉译与研究”(19ZDA238)的阶段性成果;北京语言大学院级项目“中央高校基本科研业务费专项资金”(21YJ020007)资助。

摘　　要：近年来,中美博弈受到了阿拉伯国家社交媒体的高度关注。基于近年推特平台上涉及中美博弈舆情的6万余条阿拉伯语推文和近5万条评论,运用大数据方法和深度学习技术分析,我们可以看出:2018年以来阿拉伯国家对中美经贸时政类议题关注度显著加大,主流媒体是推文主要内容贡献方,少数专家学者型个人用户成为舆情传播过程中的意见领袖;中美博弈相关舆情在阿拉伯社交媒体上存在偏态传播,推文情感倾向以中立为主,但推文评论以消极负面为主,呈现出草根性和较为强烈的情感态度表达特点,与用户构成相关性强。由此,阿拉伯社交媒体的“有限理性”特征明显,给中方辟谣工作带来难度,对构建中国在该地区的国际形象提出了更高要求。数字公共外交已成为提升国家形象与软实力的重要场域,中国应在技术层面和传播层面加强对阿拉伯国家数字公共外交。Based on more than 60,000 Arabic tweets and nearly 50,000comments related to the Sino-US strategic game on the twitter platform,and using big data methods and in-depth learning technology analysis,this article shows that since 2018,Arab countries have paid more attention to Sino-US economic,trade and political issues.The mainstream media are the main contributors of tweets.A few expert and scholar individual users become opinion leaders in the process of public opinion communication.Public opinion related to the game between China and the United States has biased communication on Arab social media.The emotional tendency of tweets is mainly neutral,but the comments on tweets are mainly negative.The comments reflect the grassroots nature and strong expression of emotional attitude,which has strong correlation with users.Arab social media has obvious characteristics of“limited rationality”,which brings difficulties to rumor refutation and puts forward higher requirements for the construction of China’s overseas image.Digital public diplomacy has become an important field to enhance national image and soft power.China should strengthen digital public diplomacy to Arab countries at the technical and communication levels.

关 键 词：舆情传播 中美博弈 阿拉伯国家 推特 大数据 数字公共外交 

分 类 号：D81[政治法律—国际关系] G206[政治法律—政治学]