信源可信度与报道平衡性对受众气候变化风险认知和行动意愿的影响研究  

Effects of Source Credibility and Coverage Balance on Risk Perceptions of Climate Change and Willingness to Take Actions

作　　者：高芳芳[1] 万凌云 Fangfang Gao;Lingyun Wan(College of Media and International Culture,Zhejiang University)

机构地区：[1]浙江大学传媒与国际文化学院

出　　处：《全球传媒学刊》2022年第2期60-75,共16页Global Journal of Media Studies

基　　金：国家社会科学基金项目“知识社会学视角下争议性科学议题的多元建构与传播研究”(项目批准号:16CXW003)的阶段性成果。

摘　　要：本研究通过实验考察了气候变化报道中的信源可信度、报道平衡性及其交互项对人们的气候变化风险认知及其采取行动应对气候变化的意愿存在的影响。研究发现,越是“失衡”地报道气候变化,即在报道中强调气候变化的事实及人类活动对其影响,受众对气候变化的风险认知越高,其应对气候变化的行动意愿也越高;气候变化报道的信源可信度越高,人们应对气候变化的行动意愿越强;且当高可信度信源在报道中越是强调气候变化时,人们的气候变化风险认知和行动意愿越高。Based on an experiment method, this study examines how source credibility, coverage balance and their interactions influence people’s risk perception of climate change as well as their willingness to take actions against climate change. The results suggested that coverage balance for climate change can influence people’s risk perception, which further influence their willingness to take actions. When people get climate change news from source with higher credibility, they are more likely to be willing to take mitigation actions. In addition, when people get news from the source with higher credibility and “unbalanced” focus on climate change, they are more likely to have higher risk perceptions and higher willingness to take actions against climate change.

关 键 词：气候变化 信源可信度 报道平衡性 风险认知 行动意愿 

分 类 号：G206[文化科学—传播学]