用户生成内容视频社区用户关系网络研究--以B站为例  

Research on User Relationship Network of User-generated Content Video Community:Case Study of Bilibili

作　　者：谢雪梅[1] 谢玉洁 Xie Xuemei;Xie Yujie(School of Economics and Management of Beijing University of Posts and Telecommunications,Beijing 100876)

机构地区：[1]北京邮电大学经济管理学院,北京100876

出　　处：《情报探索》2022年第6期85-93,共9页Information Research

摘　　要：[目的/意义]探究用户生成内容(UGC)视频社区用户关系网络特征,从而有助于理解该类型社区的信息传播规律与用户交互行为。[方法/过程]以国内知名UGC视频社区代表--B站为研究对象,通过网络爬虫方式获取B站用户样本数据,基于社会网络分析方法,对B站社区用户关系网络特征进行实证分析。[结果/结论]整体样本网络具有小世界性质与无标度网络特征;用户关系网络呈现低密度和低凝聚性,信息传播效率低;网络集中趋势不明显,社区整体呈现出扁平化特征,不存在群体派系林立现象;社区成员角色分明,资源分配不均,但不会被少数意见领袖控制。[Purpose/significance]Exploring the characteristics of user relationship network in user-generated content(UGC)video community is helpful to understand the rules of information dissemination and user interaction in this type of community.[Method/process]The paper takes Bilibili,a representative of the well-known UGC video community in China,as the research object,obtains user sample data of Bilibili through the web crawler method,and conducts an empirical analysis on the characteristics of user relationship network in Bilibili by social network analysis.[Result/conclusion]The whole sample network has the characteristics of small world and scale-free network.The user relationship network presents low density and low cohesion,and the information dissemination efficiency is low.The network centralization trend is not obvious,the community as a whole shows the characteristics of flat,and there is no phenomenon of groups and factions.Community members have distinct roles and resources are distributed unequally,but they are not controlled by a few opinion leaders.

关 键 词：UGC视频社区 社交网络分析 信息传播 

分 类 号：G206[文化科学—传播学]