流动现代性视域下媒体的边界演变、秩序再造与价值重塑  

The Boundary Evolution,Order Reconstruction,and Value Reshaping of Media from the Perspective of Liquid Modernity

作　　者：张龙 曹晔阳 ZHANG Long;CAO Ye-yang(Television School,Communication University of China,Beijing 100024,China)

机构地区：[1]中国传媒大学电视学院,北京100024

出　　处：《编辑之友》2022年第6期52-59,共8页Editorial Friend

摘　　要：随着现代社会发展愈发陷入不确定性的流动,我国媒体融合转型正呼唤着更多媒介社会学视角的思考。在流动现代性状况下,媒体结构性的外边界开始流动,能动性的内边界趋于轻量化;随着传播主体的多元化,现代性所塑造的传播秩序处于频繁的“建立—再造”状态,传播权力体系也在从“参照群体”时代走向“普遍观照”时代的过程中呈离散化。对此,我国媒体应跳脱市场机制及利益驱动下融合思维的定势,以广泛地联结社会关系为根本,以助力国家发展为目标,以满足社会建设的需求为动力,推动兼具破圈意识和政策意识的融合。媒体应将媒介技术、传播环境以及市场发展的不确定性转为对政治稳定性的依附,以新的信息生产传播者、社会舆论引导者、主流价值弘扬者和国家发展建设者的姿态,促进媒体格局的变革和再造。With social development falling into the flow of uncertainty,media convergence in China needs to be considered from the perspective of media sociology.Under the liquid modernity condition,the structural outer boundary of media shaped by modernity has been liquefied,and the dynamic inner boundary of media is lightening during the convergence.As the communication identities become pluralistic,the order shaped by modernity are being reconstructed continuously,and the power system is becoming discrete as we are moving from the era of"reference groups"into the epoch of"universal comparison".Therefore,Chinese media should jump out of the mindset driven by the market mechanism and interest during the convergence.It’s based on connecting the social relations and to serve of social development,with"trans-circular"awareness and policy consciousness.Chinese media should convert the uncertainties from media technologies,communication situation,and market development into the stability of political attachment,taking new leading roles as authoritative information disseminator,public opinion leader,mainstream value promoter,and social constructor during the transformation and reconstruction process of the media landscape.

关 键 词：流动现代性 媒体融合 媒体边界 传播秩序 媒体政策 

分 类 号：G206[文化科学—传播学]