江南地区纺织印花稿设计发展趋势及展望  

Research on Development Trend and Prospect of Textile Printing Pattern Design in Jiangnan Area

作　　者：黄鑫杰 林竟路[2] HUANG Xin-jie;LIN Jing-lu(Silk and Fashion Culture Center of Zhejiang Province,Zhejiang Sci-Tech University,Hangzhou,Zhejiang 310018,China;School of Fashion Design and Engineering,Zhejiang Sci-Tech University,Hangzhou,Zhejiang 310018,China)

机构地区：[1]浙江理工大学浙江省丝绸与时尚文化研究中心,浙江杭州310018 [2]浙江理工大学服装学院,浙江杭州310018

出　　处：《浙江纺织服装职业技术学院学报》2022年第2期7-12,共6页Journal of Zhejiang Fashion Institute of Technology

基　　金：浙江省哲学社会科学重点研究基地(浙江理工大学浙江省丝绸与时尚文化研究中心)课题(编号:ZSFCRC202206PY);浙江省大学生科技创新活动计划暨新苗人才计划项目。

摘　　要：文章以系统探讨江南地区纺织印花稿设计发展趋势为轴,剖析两组工作坊与线上交易平台案例,窥见极致的设计,开展创意合作及以客户需求为核心已成为发展大势。从设计风格、创作趋势及技术应用等微观层面展开分析,发现花稿设计范畴愈发宽广,流程愈发规范,分工愈发精细,与此同时,AI技术开始介入设计活动。另一边,多业务并行、转变服务对象,以及利用社交媒体、参加国内外展会获得及时反馈等举措,皆是主体应对设计同质化与“饱和”市场的一番自救。但也应该看到,创新盛况背后仍然存在花稿适应性不强、设计目的含混、设计者缺乏自主权等症结。Based on the systematic discussion of the development trend of textile printing design in Jiangnan area,this paper analyzes two groups of workshops and online trading platform cases,and finds out that the ultimate and focused design,creative cooperation and taking customer needs as the core have been the development trend.From the micro level analysis of design style,creation trend and technical application,it is found that the scope of pattern design is wider,the process is more standardized and the division of labor is more refined.At the same time,AI technology begins to intervene in design activities.On the other hand,multi business parallelism,changing service objects,using social media and participating in exhibitions at home and abroad to obtain timely feedback are all self-help for the main body to deal with the design homogenization and“saturation”market.However,it should also be noted that behind the grand occasion of innovation,there are still some sticking points,such as weak adaptability of pattern design,vague design purpose,lack of autonomy of designers and so on.

关 键 词：江南地区 纺织产业 印花稿设计 发展趋势 创新 多元化发展 

分 类 号：TS194.1[轻工技术与工程—纺织化学与染整工程]