女性牛仔裤腰款式设计的感性评价研究  

On Perceptual Evaluation of Female Jeans Waist Style Design

作　　者：张丰烁 王燕珍[1] ZHANG Feng-Shuo;WANG Yan-Zhen(School of Textiles and Fashion,Shanghai University of Engineering Science,Shanghai 201620,China)

机构地区：[1]上海工程技术大学纺织服装学院,上海201620

出　　处：《浙江纺织服装职业技术学院学报》2022年第2期21-26,共6页Journal of Zhejiang Fashion Institute of Technology

基　　金：上海形运服装创新设计研究咨询(编号:E4-6000-16-0162-(16)FZ-010)。

摘　　要：为了解女性消费者对牛仔裤腰款式的喜好,设计出符合市场需求的牛仔裤腰款式。以感性工学的基本原理和评价方法为基础,筛选出18款不同的女性牛仔裤腰部款式以及10组形容词进行感性评价。运用数据分析软件Excel和SPSS对问卷数据进行均值分析、因子分析和聚类分析。结果表明:风格因子、视觉因子以及造型因子是影响牛仔裤腰评价的3个主要因子,反映出牛仔裤腰的细节设计对整体风格影响较大,对设计师和消费者具有一定的参考价值。In order to understand female consumers’preferences for jeans waist style and design the jean in linewithmarket demands,18 different jeanswaist styles and 10 groups of adjectiveswere selected for perceptual evaluation based on the basic principles and evaluation methods of Kansei engineering.Data analysis softwares Excel and SPSS were used for mean analysis,factor analysis and cluster analysis of the questionnaire data.The results show that style factor,visual factor and shape factor are the three main factors affecting the evaluation of jeans waist,and that the detail design of jeans waist has a great influence on the overall style,which has certain reference value for designers and consumers.

关 键 词：感性工学 因子分析 款式设计 牛仔裤腰 主观评价 

分 类 号：TS941.717[轻工技术与工程—服装设计与工程]