基于需求视角下城市居民体育健身消费特征研究  

Research on the Characteristics of Sports and Fitness Consumption of Urban Residents from the Perspective of Demand

作　　者：苏传俭 SU Chuanjian(Department of Public Courses,Clinical College of Anhui Medical University,Hefei 230001,China)

机构地区：[1]安徽医科大学临床医学院公共课程部,合肥230001

出　　处：《成都工业学院学报》2022年第2期73-77,共5页Journal of Chengdu Technological University

基　　金：安徽高校人文社会科学研究项目(SK2019A0809)。

摘　　要：体育健身消费作为居民消费的重要组成部分,可极大地促进体育产业快速发展,提升居民身体素质,同时在丰富居民精神层面发挥重要作用。基于需求视角,研究城市居民体育健身消费特征,在“霍华德-谢思模式”理论基础上设计相应的问卷调查,分析城市居民在体育健身消费投入因素层面特征、外在因素层面特征、内在因素层面特征以及产出因素层面特征,发现城市居民体育健身消费受价格认同度、媒体信息影响程度、年龄、性别、学历以及职业等影响。为进一步促进城市居民体育健身消费,首先应增加居民收入,提升居民体育健身消费力;其次加强宣传,转变居民体育健身消费理念;最后发展体育产业,加强体育健身消费吸引力。As an important part of residents consumption,sports and fitness consumption can greatly promote the rapid development of the sports industry,improve residents physical fitness,and play an important role in enriching residents spiritual level.Based on the perspective of demand,the characteristics of urban residents sports and fitness consumption was studied in this article,and corresponding questionnaires based on the theory of“Howard-Sheath Model”was designed,and the characteristics of input factors,external factors,internal factors and output factors of urban residents in sports and fitness consumption were analyzed.Through analysis,it is found that national urban residents sports fitness consumption is affected by price recognition,media information influence,age,gender,education,and occupation.In order to further promote the consumption of sports and fitness of urban residents,firstly,residents income should be creased to enhance the consumption ability of sports and fitness of residents;secondly,publicity should be strengthened to change residents sports and fitness consumption concepts;and finally the sports industry should be developed to strengthen the attractiveness of sports and fitness consumption.

关 键 词：需求视角 城市居民 消费特征 消费吸引力 

分 类 号：G806[文化科学—运动人体科学]