直播带货模式下四川省农产品物流需求预测  

Sichuan Province Agricultural Products Logistics Demand Forecast under the Fresh Live Take-Home Model

作　　者：董素芹[1] 李晓燕 Dong Suqin;li Xiaoyan(School of economics and management,Southwest University of science and technology,Mianyang,Sichuan 621010)

机构地区：[1]西南科技大学经济管理学院,四川绵阳621010

出　　处：《北方经贸》2022年第5期50-52,共3页Northern Economy and Trade

基　　金：四川省信息管理与服务研究中心项目(18sd3189)。

摘　　要：随着经济社会的快速发展,人们生活水平不断提高,居民饮食结构也在发生着变化,人们对农产品的需求也随之变化增加,而直播带货模式的出现与发展,不但给人们的消费方式带来了新的变化,同时也给生鲜农产品物流的发展带来了新的机遇与挑战。本研究以直播带货模式下农产品物流需求为出发点,推测四川省直播带货模式下农产品物流的发展。选取四川省数据构建多元线性回归模型,利用Eviews进行数据的分析,最终得出需求预测模型。With the rapid development of the economy and society, people’s living standards are constantly improving, the diet structure of the residents is also changing, and people’s demand for agricultural products is also changing and increasing,while the emergence and development of the live-carrying mode has not only brought new changes to people’s consumption patterns, but also brought new opportunities and challenges to the development of fresh agricultural products logistics.This paper takes the demand for fresh produce logistics under the live-carry model as a starting point and speculates on the development of fresh produce logistics under the national live-carry model. In this paper, a multiple linear regression model is constructed using data from Sichuan Province as an example, and Eviews is used to analyse the data, and the data model for demand forecasting is finally developed.It also proposes proposed measures for the development of fresh produce logistics under the live-carry mode based on the influencing factors of logistics demand under the live-carry mode of fresh produce and the results of the prediction analysis.

关 键 词：农产品 直播带货 物流需求分析 多元线性回归 

分 类 号：F326[经济管理—产业经济]