基于图式理论的国家形象测量  

National Image Measurement Based on Schema Theory

作　　者：葛岩 GE Yan(School of Media and Communication,Shanghai Jiao Tong University,Shanghai 200240,China;Institute of Psychological and Behavioral Science,Shanghai Jiao Tong University,Shanghai 200240,China)

机构地区：[1]上海交通大学媒体与传播学院,上海200240 [2]上海交通大学心理与行为科学研究院,上海200240

出　　处：《上海交通大学学报（哲学社会科学版）》2022年第3期22-40,共19页Journal of Shanghai Jiao tong University(Philosophy and Social Sciences)

基　　金：国家社会科学基金重点项目“模拟舆论极化的生成机制和治理策略研究”(21AXW006)。

摘　　要：围绕什么是形象、怎样用调查和数据挖掘方法测量国家形象问题,本文提出了基于图式的形象理论,分析了形象的结构、功能和测量方法。依据该理论,形象图式内容的稳定性、内容间的结构联系和结构性激活的可能性,是形象测量的基本着眼点。在该理论框架下,本文还通过样例分析了调查和数据挖掘方法在形象测量中的应用,讨论了二者的优缺点。Focusing on what is an image and how to measure national image using the survey and data mining methods,this paper proposes a schema-based image theory(SIT),and analyzes the structure,function,and measurement of image schema.According to this theory,the stability of image schema content,the structural connection between contents,and the possibility of structural activation are the basic focuses of image measurement.Under this theoretical framework,this paper also analyzes the application of survey and data mining met hods in image measurement through examples.and discusses their advantages and disadvantages.

关 键 词：形象 国家形象 国家形象调查 形象挖掘 对外宣传 

分 类 号：D81[政治法律—国际关系]