信息素养、电子商务采纳与农民增收关系的实证检验  

An Empirical Test of the Relationship Between Information Literacy,E-commerce Adoption and Farmers’ Income Increase

作　　者：闫贝贝 刘天军[1,2] Yan Beibei;Liu Tianjun(College of Economics and Management,Northwest Agricultural&Forestry University,Xianyang Shaanxi 712100,China;Western Rural Development Research Center,Northwest Agricultural&Forestry University,Xianyang Shaanxi 712100,China)

机构地区：[1]西北农林科技大学经济管理学院,陕西咸阳712100 [2]西北农林科技大学西部农村发展研究中心,陕西咸阳712100

出　　处：《统计与决策》2022年第11期70-73,共4页Statistics & Decision

基　　金：国家自然科学基金重点项目(71933005);国家自然科学基金面上项目(71773089)。

摘　　要：文章在明确信息素养、信息服务、电子商务采纳与农户收入之间的理论关系的基础上,利用陕西省4个苹果基地县的878份问卷调查数据,实证检验信息素养、电子商务采纳与农户收入之间的关系,并分析信息服务在其中的作用机理。结果表明:电子商务采纳具有显著的增收效应,且在不同学历和社会资本的农户群体中存在明显的异质性;信息素养显著促进农户电子商务采纳和农民增收;电子商务采纳在信息素养影响农户收入的关系中发挥部分中介作用;信息服务在信息素养、电子商务采纳和农户收入的关系中发挥正向调节作用。On the basis of clarifying the theoretical relationship between information literacy, information service, e-commerce adoption and farmers’ income, this paper uses questionnaire survey data of 878 apple growers from 4 apple-base counties in Shaanxi Province to empirically test the relationship of information literacy, e-commerce adoption and farmers’ income, and then analyzes the function mechanism of information service in the relationship. The results are shown as below: E-commerce adoption has a significant income-increasing effect, and there is obvious heterogeneity among farmer groups with different educational backgrounds and e-commerce adoption types;information literacy significantly promotes e-commerce adoption by farmers and increases their incomes;e-commerce adoption plays a partially mediating role in the relationship between information literacy and farmers’ income increase, and information service plays a positive mediating role in the relationship between information literacy, e-commerce adoption, and farmers’ income.

关 键 词：信息素养 电子商务采纳 农户收入 信息服务 

分 类 号：F304.3[经济管理—产业经济]