BBS时期活跃作者对图书出版的价值和影响分析——以关天茶舍为代表的天涯社区论坛为例  

Analysis of the Value and Influence of the Active Authors in BBS Period on Book Publishing:Take Tianya Community Forum Represented by Guantian Tea House as an Example

作　　者：谢惠 Xie Hui

机构地区：[1]现代出版社

出　　处：《中国出版史研究》2022年第2期119-125,共7页Research on the History of Publishing in China

摘　　要：在“互联网+”时代,那些曾在以关天茶舍为代表的BBS论坛里活跃的作者们已是图书出版市场里的抢手作者,他们的品牌价值和影响力涵盖了专业学术类和大众通俗类出版物,他们不仅是图书内容上的思想体系创造者和社会价值引导者,更早已成为图书出版经济价值和社会价值的双重保证。同时,他们还是最懂得互联网思维的人,仍然是新模式的开创者或者是内容提供的中坚力量,不仅完成了内容的优质生产,更完成了流量的从容变现,并以此反哺图书出版市场,从而推动了图书出版市场的良性循环和互动。In the era of Internet Plus,the writers who have been active in BBS forums represented by Guantian Tea House,are already sought-after writers in the book publishing market,and their brand value and influence cover both professional and popular categories.They are not only the creators of the book content and social value guide,but also have become the double guarantee of economic and social value in book publishing.At the same time,they are also the most knowledgeable Internet thinkers,still the creators of new models or the backbone of content provision,not only to complete the production of quality content,but also to complete traffic monetizing easily,and thus feed the book publishing market,thus promoting the virtuous cycle and interaction of the book publishing industry.

关 键 词：BBS时期活跃作者 天涯社区 关天茶舍 图书出版 

分 类 号：G23[文化科学]