乡土中国调查:社会资本理论下村民环保传播的实证研究  

Investigating Environmental Protection among Rural Villagers via the Lens of Social Capital:A cross-sectional survey in China

作　　者：陈梦 王积龙[2] 邢亚琳 Chen Meng;WANG Ji-long;Xing Yalin(School of Media&Communication,Shanghai Jiao Tong University;USC-SJTU Institute of Cultural and Creative Industry,Shanghai Jiao Tong University)

机构地区：[1]上海交通大学媒体与传播学院,上海200240 [2]上海交通大学环境新闻研究中心,上海200240 [3]上海交通大学上海交大-南加州大学文化创意产业学院,上海200240

出　　处：《新闻界》2022年第5期51-61,共11页Journalism and Mass Communication

基　　金：上海市哲学社会科学规划项目“数据导控下的绿色金融信息公开与危机传播干预机制研究”(2019BXW011)。

摘　　要：我国村民生产生活于熟人社会,社会经济特征与生活方式处于同质性的社会网络关系之中。基于社会资本理论,互联网媒体/新媒体使用具有松散、开放而又多样的连接性社会资本的特征,本实证研究显示当前只在村民环境风险感知中具有些微的正向关联特征;人际讨论具有地方性、情境-情感性与封闭的黏合性社会资本的特质,本研究却显示出对环境风险感知与健康风险感知的重要影响力,从而作用于环保知识并对环保行为产生影响。研究进一步显示,村民环保知识并不一定带来环保行为的积极改变,而是取决于村民对于土地在经济上的依赖程度。In rural China,the villagers’life and livelihood are based on a network of relatives and acquaintances,which are often homogeneous in lifestyle and economic characteristics.Based on social capital theory,the use of new media and the Internet is characterized by being expanding,inclusive,and diverse.The current empirical study showed that villagers’risk perceptions have a slight positive association with their environmental protection behaviors.Interpersonal communication is often localized,situationally emotional,and adherent.Nevertheless,this study demonstrated that interpersonal communication has a significant impact on environmental and health risk perceptions,which in turn lead to environmental protection knowledge and behaviors.It was further found that villagers’knowledge in environmental protection does not necessarily lead to behaviors,which indeed is contingent on their perceived dependence on the lands economically.

关 键 词：社会资本 美丽乡村 新媒体使用 人际讨论 环保行为 

分 类 号：G206[文化科学—传播学]