互联网时代的传播治理:主动求变还是被动应对——学习列宁迎接与应对新媒介的困境之辩  

The Communication Governance in the Internet Era:Proactive Change or Passive Detour——Learning from Lenin’Debate on Greeting and Responding to the Dilemma of the New Media

作　　者：叶妮[1] 喻国明 Ye Ni;Yu Guoming(School of Journalism and New media of Xi’an Jiaotong university;Academic Committee of the School of Journalism and Communication of Beijing Normal University;the Committee for Media Economic and Management of the Chinese Association for History of Journalism and Mass Communication)

机构地区：[1]西安交通大学新闻与新媒体学院,西安710049 [2]北京师范大学新闻传播学院学术委员会 [3]北京师范大学“人工智能与未来媒体实验室” [4]中国新闻史学会传媒经济与管理专业委员会,北京100875

出　　处：《新闻界》2022年第5期81-86,95,共7页Journalism and Mass Communication

摘　　要：新媒介技术快速迭代的应对水平,将影响互联网新样态的治理决策效果。本文从国家治理主体的主动引导还是被动应对、人主体的实际跃升还是隐性下沉、强化与世界联系还是置身其外等方面,借鉴列宁主导的苏维埃政权主动求变、迎接国际通讯时代来临、创建和发展无线电广播事业的宝贵经验,透析当下我国新媒体治理的现状,推进国家治理现代化走出深水区困境。The level of rapid iteration of new media technology will affect the governance decision-making effect of the new forms of Internet.From the active guidance or retreat of the national governance subject,the actual improvement or the hidden subsidence of the people’s power subject,strengthen the connection with the world or stay outside the world,etc.,this article draws on historical experience,such as the Soviet regime initiating change under the leadership of Lenin,actively in the face of the advent of international communication era,and the creation and development of radio broadcasting.Therefore,we can analyze the bad phenomenon of new media governance in China,and promote the modernization of national governance out of the deep-water dilemma.

关 键 词：传播治理 无线电广播 新媒体 国家治理现代化 

分 类 号：G206[文化科学—传播学]