体彩不当宣传对体育彩民问题购彩的影响机制研究  

Influence Mechanism of Improper Publicity of Sports Lottery on Problem Lottery Playing

作　　者：李改[1] 王斌[1] 刘炼[2] 林惠茹 胡月[3] LI Gai;WANG Bin;LIU Lian;LIN Huiru;HU Yue(Department of Physical Education&Sport,Central China Normal University,Wuhan 430079,Hubei,China;School of Physical Education,Huzhou University,Huzhou 313000,Zhejiang,China;School of Physical Education and Educational Sciences,Tianjin University of Sport,Tianjin 301617,China)

机构地区：[1]华中师范大学体育学院,湖北武汉430070 [2]湖州师范学院体育学院,浙江湖州313000 [3]天津体育学院体育教育与教育科学学院,天津301617

出　　处：《沈阳体育学院学报》2022年第3期109-116,共8页Journal of Shenyang Sport University

基　　金：教育部人文社会科学青年基金项目“低阶层体育彩民购彩健康促进研究”(18YJC890014);国家社会科学基金青年项目“社会生态学视角下体育彩民购彩健康促进研究”(19CTY001);国家社会科学基金后期资助项目“体育彩民问题购彩研究”(20FTYB010)。

摘　　要：为全面探讨体彩不当宣传对体育彩民问题购彩的影响以及购彩金钱动机、购彩强迫型激情的链式中介作用和社会经济地位的调节作用,对3 120名体育彩民进行问卷调查,运用SPSS 20.0和PROCESS插件对数据进行分析。研究发现:1)体彩不当宣传能够直接预测购彩金钱动机、购彩强迫型激情及问题购彩;2)体彩不当宣传通过3条路径的间接作用影响问题购彩:购彩金钱动机的中介作用、购彩强迫型激情的中介作用以及购彩金钱动机和购彩强迫型激情的链式中介作用;3)社会经济地位在体彩不当宣传与问题购彩间起调节作用,相对于高社会经济地位的体育彩民,体彩不当宣传对低社会经济地位体育彩民问题购彩的影响更大。本研究构建的有调节作用的中介模型在一定程度上揭示了体彩不当宣传对体育彩民问题购彩的影响机制,为体育彩民问题购彩的风险预防提供了理论支持和实践指导。建议关注体彩不当宣传对低社会经济地位体育彩民的影响,并弱化彩民的购彩金钱动机,帮助彩民理性控制以避免发展为强迫型激情,从而减少问题购彩风险。In order to comprehensively explore the influence of improper publicity of sports lottery on problem lottery playing, as well as the chain intermediary role of monetary motive and obsessive passion, and the regulation of socioeconomic status, 3120 sports lottery players were investigated by questionnaire, and the data were analyzed by SPSS 20.0 and PROCESS.The results show that: 1) Improper publicity of sports lottery has a direct effect on monetary motive and obsessive passion as well as problem lottery playing;2) Improper publicity of sports lottery affects problem lottery playing through three indirect ways: the intermediary role of lottery monetary motive, the intermediary role of lottery obsessive passion, and the chain intermediary role of lottery monetary motive and obsessive passion;3) Socioeconomic status has a significant moderating effect on improper sports lottery publicity and problem lottery playing.Compared with sports lottery players with high socioeconomic status, improper sports lottery publicity has a greater impact on sports lottery players with low socioeconomic status.The regulated intermediary model constructed in this study reveals the influence mechanism of improper publicity of sports lottery on problem lottery playing to a certain extent, and provides theoretical support and practical guidance for risk prevention of problem lottery playing.It is suggested to pay attention to the impact of improper publicity of sports lottery on sports lottery players with low socioeconomic status, weaken lottery players’ monetary motive, and help lottery players control rationally to avoid developing into obsessive passion, so as to reduce the risk of problem lottery playing.

关 键 词：体育彩民 体彩不当宣传 问题购彩 购彩金钱动机 购彩强迫型激情 社会经济地位 

分 类 号：G812[文化科学—体育学]