Emoji面孔的轮廓形状对使用意愿的影响——以汉口水塔Emoji为例  

The Influence of Emoji Face Contour Shape on Usage Intention:A Case Study of Hankou Water Tower Emoji

作　　者：邓俊[1] 吴玉泽 许艳闰 DENG Jun;WU Yu-ze;XU Yan-run(Wuhan University,Wuhan 430072,China)

机构地区：[1]武汉大学,武汉430072

出　　处：《包装工程》2022年第12期403-411,共9页Packaging Engineering

基　　金：武汉市水务集团Ⅵ深化设计服务项目(250000701)。

摘　　要：目的 研究Emoji设计中面孔轮廓形状对人们使用意愿的影响,为武汉本地文化遗产活化提供理论支持与借鉴。方法 向被试者展示8个具有不同情绪内容和面孔轮廓形状的汉口水塔Emoji,通过问卷的形式分别对被试者的共情能力、感知情绪强度、使用意愿等进行测量。结果 验证了Emoji的面孔轮廓形状对人们感知情绪强度与使用意愿的影响。结论 对汉口水塔Emoji而言,相比倒三角形,人们对面孔轮廓形状为圆形的Emoji具有更强的使用意愿。其中,感知情绪强度在轮廓形状与使用意愿之间起到中介作用,而人们能从面孔轮廓形状与表情内容情绪一致的Emoji中感知到更强的情绪;个体的共情能力对情绪强度的感知具有显著的调节作用。以上研究给人们的启示是,在设计类似主题的Emoji时需考虑面孔轮廓形状对情绪表达和使用意愿的影响,避免产生歧义。The paper aims to study the influence of face contour shape on people’s intention to use in Emoji design,and to provide theoretical support and reference for the activation of local cultural heritage in Wuhan. The participants were presented with eight Emojis with different emotional content and face contour shapes, and their empathy ability,perceived emotion intensity and usage intention were measured by questionnaire. This study verified the impact of Emoji face contour shape on people’s perception of emotional intensity and usage intention. For the Hankou Water Tower Emoji in this study, compared with the inverted triangle, people have a stronger willingness to use the Emoji with a round face contour. Among them, perceived emotional intensity plays a mediating role between contour shape and usage intention,and people can perceive stronger emotion from Emoji with contour shape and emotion content consistent. Individual empathy has a significant moderating effect on the perception of emotional intensity. The enlightenment from the above research is that when designing Emojis with similar themes, the impact of face contour shape on emotional expression and usage intention should be considered to avoid ambiguity.

关 键 词：Emoji面孔轮廓形状 情绪强度感知 文化遗产活化 使用意愿 

分 类 号：J516[艺术—艺术设计]