购物中心公共空间环境视觉质量感知评价——模拟场景主观评价效度研究  

Perception Evaluation of Visual Quality of Public Spatial Environment in Shopping Centers:A Validity Study of Subjective Evaluation in Simulated Scenes

作　　者：徐建 朱小雷[1] 王朔[1] XU Jian;ZHU Xiaolei;WANG Shuo

机构地区：[1]华南理工大学建筑学院,亚热带建筑科学国家重点实验室,广州510641

出　　处：《新建筑》2022年第3期21-26,共6页New Architecture

基　　金：国家自然科学基金面上项目(51978270);互动媒体设计与装备服务创新文化和旅游部重点实验室开放课题(202008)。

摘　　要：探索一种基于360°漫游场景模拟的网络调查技术,用于购物中心公共空间质量感知评价。以视觉环境要素为核心评价指标,通过SD法对比被试者在现实场景与模拟场景下环境感知评价的差异,建立模拟场景感知评价效度的评估框架。研究结果表明:部分评价指标的绝对反应差异证明了360°漫游场景在总体印象和偏好评价上与真实环境具有同等效力;两种测试环境下近似的相对反应表明了360°漫游场景在购物中心公共空间视觉质量评价中具有良好的效度水平,且与虚拟现实(VR)模拟场景的效果相近。This paper focuses on the reliability and validity of an off-site survey technology based on 360°panoramic scene simulation and applies it to the perceived quality evaluation of public space in shopping centers through the online questionnaire survey platform.In this study,the visual environment elements as essential factors,and evaluation based on the semantic difference(SD)scale is used to compare the absolute and relative response differences in the participants’environmental perception evaluation between the real scene(the reference group)and the simulated scene(the contrast group).Statistical test results of differences in absolute responses shows that 360°panoramic scene has the same effect on overall perception and preference evaluation as the real environment.The similarity of the relative responses proves that the 360°panoramic scene simulation has a good level of validity in the visual quality evaluation of the public space environment in shopping center,and the effect is similar to the scene of Virtual reality(VR)simulation.

关 键 词：建筑空间环境视觉质量评价 购物中心 360°漫游场景模拟 环境感知 效度 

分 类 号：TU247[建筑科学—建筑设计及理论]