基于模糊综合评价法的体育产业竞争力评价研究  

Research on the Evaluation of Sports Industry Competitiveness Based on Fuzzy Comprehensive Evaluation Method

作　　者：徐杰 XU Jie(School of Tourism and Trade,Lishui Vocational Technical College,Lishui 323000,China)

机构地区：[1]丽水职业技术学院旅游与贸易学院,丽水323000

出　　处：《价值工程》2022年第20期41-43,共3页Value Engineering

摘　　要：为了能够提高体育产业核心竞争力评价准确性,根据找出的问题提出改进措施,构建了基于模糊综合评价法的体育产业核心竞争力评价模型。利用层次分析法构造了体育产业核心竞争力评价指标体系,并且构造了相应的评估模型。以某城市体育产业为研究对象,进行了评价分析,根据评价结果确定了该城市体育产业核心竞争力一般,为提出改进措施提供努力的方向。In order to improve the accuracy of the evaluation of the core competitiveness of the sports industry,this paper puts forward improvement measures according to the problems found,and constructs the evaluation model of the core competitiveness of the sports industry based on the fuzzy comprehensive evaluation method.This paper constructs the evaluation index system of the core competitiveness of sports industry by using analytic hierarchy process,and constructs the corresponding evaluation model.Taking a city's sports industry as the research object,this paper makes an evaluation and analysis,and determines the general core competitiveness of the city's sports industry according to the evaluation results,so as to provide the direction for putting forward improvement measures.

关 键 词：模糊综合评价法 体育产业 核心竞争力 指标体系 

分 类 号：G80[文化科学—运动人体科学]