网络弹窗行为非正当性初论  

Discussion on the Illegality of Internet Pop-up Behavior

作　　者：范晓伟 范梦遥 FAN Xiao-wei;FAN Meng-yao(Handan Open University,Handan,Hebei 056002;Hainan University,Haikou,Hainan 570228,China)

机构地区：[1]邯郸开放大学,河北邯郸056002 [2]海南大学,海南海口570228

出　　处：《河北开放大学学报》2022年第3期61-65,共5页Journal of Hebei Open University

基　　金：河北省高等教育科学研究“十四五”规划立项课题《网络弹窗行为非正当性研究——以现代远程教育为起点》(GJXH 2021-268)。

摘　　要：当今社会互联网已高度普及,网络生活已成为人们社会生活不可或缺的重要部分,但网络弹窗的恣意妄为,大大降低了人们网络生活的质量。网络弹窗起源于图形化用户界面,将网络弹窗用于网络广告营销,本是社会生产力进步的表现,但网络弹窗的异变发展,使之偏离了正当性的轨道。现行广告法及网络安全法因立法侧重不同,均无法根治网络弹窗行为所带来的社会问题,应当建立以《网络行为管理法》为基础的多层次法律制度体系,才能实现对网络弹窗行为的有效治理。In today’s society,the Internet has been highly popularized,and the network life has become an indispensable part of people’s social life.However,the reckless act of the network pop-up window has greatly reduced the quality of people’s network life.The network pop-up originated from the graphical user interface.Using the network pop-up for network advertising marketing is the performance of the progress of social productivity,but the abnormal development of the network pop-up makes it deviate from the track of legitimacy.The current advertising law and network security law cannot eradicate the social problems caused by network pop-up behavior due to different legislative emphasis.We should establish a multi-level legal system based on the network behavior management law,so as to realize the effective governance of network pop-up behavior.

关 键 词：网络弹窗 历史溯源 非正当性 法律规制 

分 类 号：D922.29[政治法律—经济法学]