景观社会视角下网红村的乡村性生产与重构——以呼和浩特恼包村为例  

Rurality production and reconstruction of internet-famous village:Perspective from the society of spectacle theory

作　　者：王公为[1] 王一丁 乌铁红[1] WANG Gongwei;WANG Yiding;WU Tiehong(School of History and Tourism Culture,Inner Mongolia University,Hohhot 010070,China)

机构地区：[1]内蒙古大学历史与旅游文化学院,呼和浩特010070

出　　处：《干旱区资源与环境》2022年第6期202-208,共7页Journal of Arid Land Resources and Environment

基　　金：国家社科基金项目(18BGL148,20BMZ131);内蒙古自然科学基金项目(2019MS04019);内蒙古大学研究生精品课程建设项目(11200-121006)资助。

摘　　要：景观社会和移动互联网时代的到来促使网红村成为热门乡村旅游地。基于景观社会理论,以呼和浩特恼包村为例,运用质性研究方法探讨网红村的乡村性表征、生产和重构过程及驱动机制。结果表明:1)作为网红村,恼包村的乡村性表征体现在后生产主义、乡村文化表象化、乡村意象混合化和村民生计旅游化等方面。2)在景观社会背景下,恼包村的物理、文化和社会空间发生了深层次的结构性生产,乡村景区化、景观与文化形神不一、邻里与权力关系重构使得传统的乡村性发生流变与消解。3)地方性要素、结构变动、主体行动和媒介影响分别构成了乡村性再生产的内在条件、外部机遇、主导性力量和诱发因素,各方面相互作用、相互影响,共同推动网红村乡村性的变迁与重构。The arrival of the society of spectacle and mobile internet era makes internet-famous villages become popular rural tourism destinations.Based on the society of spectacle theory,taking Naobao village as an example,we explored the rurality representation,production,reconstruction process and driving mechanism with qualitative research methods.The results show that:Firstly,as an internet-famous village,the rural characteristics of Naobao village are reflected in the aspects of post-productivism,superficial presentation of rural culture,mixing of rural images and touristification of villagers’livelihoods.In addition,deep structural production has taken place in the physical,cultural and social spaces of Naobo village under the background of the society of spectacle.The traditional rurality has changed and dissolved due to the rural scenic transformation,the dissimilarity between landscape and culture,and the reconstruction of the relationship between neighborhood and power.Lastly,placeness,structural changes,subject actions and media influence respectively constitute the internal conditions,external opportunities,leading forces and inducing factors of the rurality reproduction.All aspects interact each other to jointly promote the change and reconstruction of the rurality of internet-famous village.

关 键 词：景观社会 网红村 乡村性 乡村旅游 乡村振兴 

分 类 号：K928.5[历史地理—人文地理学]