“旅行社经营管理”课程改革的探索与实践  

A Probe into the Curriculum Reform on the Course of Management of Travel Agency

作　　者：蔡淑华[1] CAI Shuhua(Mianyang Teachers' College, Mianyang,Sichuan 621000)

机构地区：[1]绵阳师范学院,四川绵阳621000

出　　处：《绵阳师范学院学报》2022年第6期103-107,114,共6页Journal of Mianyang Teachers＇ College

摘　　要：“旅行社经营管理”是一门实践性、应用性很强的专业必修课。随着旅游业的发展,旅行社行业的标准化进程加快,对“旅行社经营管理”课程的教学也提出了严峻的挑战。学校旅游管理专业办学时间不长,课程教学中存在的问题突出。本文根据高等旅游教育旅游管理专业的培养目标和学校旅游管理专业培养应用型与创新型专业人才的定位,在“旅行社经营管理”教学中,从教学内容、教学手段和教学方法多方面进行了一些探索与实践,取得了较好的教学效果。Management of Travel Agency is a professional required course with strong practical application.The standardization process of the travel agency industry has accelerated with the development of tourism,which challenges the teaching of Management of Travel Agency.Moreover,the problems existing in the curriculum teaching are prominent being the tourism management major in our school has not run for a long time.According to the training objectives and the orientation the authors of this article have conducted a probe into the curriculum reform in the course of Management of Travel Agency from such aspects as its teaching contents,teaching means and teaching methods.

关 键 词：旅行社 经营管理 课程改革 

分 类 号：G642[文化科学—高等教育学]