自我意识情绪视角下居民低碳消费意愿模型  

Model of Residents'Low-carbon Consumption Intention from the Perspective of Self-consciousness Emotion

作　　者：李研[1] 安蕊 王珊珊 LI Yan;AN Rui;WANG Shanshan(Capital University of Economics and Business,Beijing 100070)

机构地区：[1]首都经济贸易大学工商管理学院,北京100070

出　　处：《首都经济贸易大学学报》2022年第3期89-102,共14页Journal of Capital University of Economics and Business

基　　金：国家自然科学基金面上项目“可持续消费行为的动因、干预措施与实现路径研究”(72172096)。

摘　　要：将自我意识情绪“内疚感”纳入低碳消费意愿模型,重点探讨哪些因素会促进居民对非低碳消费产生内疚感,以及如何有效利用内疚感增加居民的低碳消费意愿。结果表明:非低碳消费的内疚感正向影响居民的低碳消费意愿;居民对有关低碳消费的自我评价和其他评价会影响其低碳消费意愿,内疚感在该过程中起到部分中介作用;此外,非低碳消费的内疚感对低碳消费意愿的影响受到规范压力的调节作用。This study includes the self-conscious emotion“guilt”in the low-carbon consumption intention model,and discusses which factors can promote guilt for non-low-carbon consumption and how to effectively use guilt to increase residents'low-carbon consumption intention.The results show that the guilt of non-low-carbon consumption has a positive impact on people's low-carbon consumption intention,people's self-evaluations and other evaluations of low-carbon consumption may affect their low-carbon consumption intention,which is partly mediated by guilt,the impact of guilt on low-carbon consumption intention is moderated by subjective norm.

关 键 词：低碳消费 内疚感 自我意识情绪 规范压力 情绪机制 

分 类 号：F063.2[经济管理—政治经济学]