医院战略管理的理论与实践探讨  

Exploration into Theory and Practice of Strategic Hospital Management

作　　者：马黎 谭明明[1] 张国兵[1] 付凌萌 钱莎莎 MA Li;TAN Ming-ming;ZHANG Guo-bing;FU Ling-meng;QIAN Sha-sha(Zhejiang People’s Hospital)

机构地区：[1]浙江省人民医院

出　　处：《医院管理论坛》2022年第5期3-7,共5页Hospital Management Forum

基　　金：2021年浙江省卫生健康委面上项目,编号:2021KY079。

摘　　要：战略源自医院的愿景、使命、价值观,有效的战略管理可以让医院的诊疗和服务高效运行的同时实现外部品牌塑造和内部文化凝练。通过构建医院的战略管理框架,完善内部和外部的驱动模式,为医院战略措施的精准落地和适时纠偏提供可靠的体系化保障。通过纵向的竞争优势分析剖析组织的差异化水平和降成本能力,通过横向的市场定位分析明确进入的是通用市场还是利基市场,制定医院的战略实施路线。通过搭建战略管理框架,制定战略实施路线,为医院高质量发展战略的落地,提供有效支持和保障。The strategy is derived from the hospital’s vision,mission,and values.Effective strategic management enables the efficient operation of the hospital’s diagnosis and treatment services while achieving external branding and internal cultural condensing.Constructing the hospital’s strategic management framework and improving the internal and external driving modes provides a reliable systemic guarantee for the precise implementation and timely correction of deviations of the hospital’s strategic measures.Vertical competitive advantage analysis presents the organization’s level of differentiation and capability of cost reduction.Horizontal market positioning analysis clarifies whether it is entering a general market or a niche market.Strategic management framework and implementation route provide effective support and guarantee for the implementation of the hospital’s high-quality development strategy.

关 键 词：医院 战略 竞争 市场 

分 类 号：R197.3[医药卫生—卫生事业管理]