全面抗战时期中共在沪报刊宣传统战策略的特征及启示  

Characteristics and Implications of the Propaganda and United Front Strategy of the CPC’s Newspapers in Shanghai during the Nationwide War of Resistance Against Japanese Aggression

作　　者：钱晓文 Qian Xiaowen

机构地区：[1]上海师范大学影视学院,上海200234

出　　处：《新闻春秋》2022年第2期22-31,共10页Journalism Evolution

基　　金：2019年度国家社科基金一般项目《跨学科视野中的上海抗战传媒史》阶段性成果(项目编号:19BXW012)。

摘　　要：全面抗战时期中国共产党在上海的报刊承载着文化领导权建构的功能,为了建立和发展党领导下的新闻和文化界抗日民族统一战线,将报刊宣传与统一战线有机融合起来,从传播主体(知识分子)、传播内容(话语权与阐释权)、传播渠道(报刊宣传阵地)、传播对象(受众)、传播效果等层面展开了文化领导权争夺战,其地位与作用是党在根据地、国统区和沦陷区的报刊所无法替代的。本文以中共在沪报刊为研究对象,从文化领导权的视角,结合传播学“5W”的框架来探究中共建构文化领导权的报刊宣传统战策略的基本特征,并为当下媒体对外传播实践提供启示与借鉴。During the nationwide war of resistance against Japanese aggression, the newspapers and periodicals of the Communist Party of China in Shanghai carried the function of cultural leadership. In order to establish and develop the Chinese united front against Japanese aggression in the news and cultural circles under the leadership of the CPC, the propaganda of the press and the United Front were organically integrated, The press of CPC had launched the competition for cultural leadership in the aspects of communicators(intellectuals), communication content(discourse power and interpretation power), communication channels(press propaganda position), communication object(audience) and communication effect. The position and function of CPC’s newspapers and periodicals in Shanghai can not be replaced by the party’s newspapers and periodicals in the base areas, the Kuomintang controlled areas or the enemy occupied areas. This paper takes the CPC’s newspapers and periodicals in Shanghai as the research object, from the perspective of cultural leadership and the framework of communication "5 W" to explore the basic characteristics of the CPC’s propaganda united front strategy of constructing cultural leadership in newspapers and periodicals, as well as the enlightenment to the current media external communication practice.

关 键 词：中共在沪报刊 宣传统战策略 文化领导权 

分 类 号：G210[文化科学—新闻学]