宠物功能型产品市场规模分析报告  

Analysis report on the market size of pet functional products

作　　者：赵海洋 魏琦麟 向蓉 于进 刘小艳 陈万丽 艾琴 李亮 ZHAO Haiyang;WEI Qilin;XIANG Rong;YU Jin;LIU Xiaoyan;CHEN Wanli;AI Qin;LI Liang(Institute of Animal Health,Guangdong Academy of Agricultural Sciences,Guangdong Scientific Observation and Experiment Station of Veterinary Drugs and Diagnostic Technology of the Ministry of Agriculture and Rural Affairs/Guangdong Provincial Key Laboratory of Livestock and Poultry Disease Control Research,Guangdong Engineering Research Center of Chinese Veterinary Drugs,Guangzhou Guangdong 510640;Guangdong Wenshi Dahuanong Biotechnology Co.,LTD.,Xinxing Guangdong 527400;Zhaoqing Sub-Center of Lingnan Modern Agricultural Science and Technology,Guangdong Provincial Laboratory,Zhaoqing Guangdong 526238;Agro-Tech Extension Center of Guangdong Province,Guangzhou Guangdong 510520)

机构地区：[1]广东省农业科学院动物卫生研究所,农业农村部兽用药物与诊断技术广东科学观测实验站/广东省畜禽疫病防治研究重点实验室,广东省中兽药工程技术研究中心,广东广州510640 [2]广东温氏大华农生物科技有限公司,广东新兴527400 [3]岭南现代农业科学与技术广东省实验室肇庆分中心,广东肇庆526238 [4]广东省农业技术推广中心,广东广州510520

出　　处：《广东畜牧兽医科技》2022年第3期71-75,共5页Guangdong Journal of Animal and Veterinary Science

基　　金：揭阳市科技计划项目sdzx032;广州市科技计划项目(201909020001);广东省农业科学院动物卫生研究所创新基金(CX202105、CX202115)。

摘　　要：本文分析了全球宠物市场概况及中国宠物市场的发展历程,比较不同城市不同人群对不同类别宠物商品的消费占比。以天猫电商平台为例统计了宠物保健品市场概况,结果显示2018年6月~2020年6月间访客数从每月不到200万上升至每月530万左右,其中以猫的化毛球类产品以及益生菌类的产品为主。说明人们对于宠物保健、宠物健康等方面关注度越来越高。分析结果提示中国宠物保健品市场目前正呈现蓬勃发展的趋势。This paper analyzed the general situation of the global pet market and the development history of pet market in China,and compared the consumption rate of various types of pet products by different groups in different cities across China.Taking the Tmall e-commerce platform as an example,the market overview of pet health products was analyzed.The results showed that from June 2018 to June 2020,the number of visitors increased from less than 2million per month to about 5.3 million per month.Cat hair ball products and probiotics were the mostly demanded.This indicate that people are paying increased attention to pet health and the market of pet health products in China is booming.

关 键 词：宠物 宠物功能型产品 市场规模 发展趋势 

分 类 号：S816[农业科学—饲料科学]