我国汽车市场自主品牌与合资品牌营销策略分析  

Analysis on Marketing Strategy of Own Brand and Joint Venture Brand in China's Auto Market

作　　者：李欢 LI Huan(Qingdao Technician College,Qingdao,Shandong,Province 266229 China)

机构地区：[1]青岛市技师学院,山东青岛266229

出　　处：《汽车知识》2022年第2期144-146,共3页Auto Know

摘　　要：自从我国正式加入到国际贸易组织以来,汽车市场中的合资品牌就一直处于领先地位。伴随着我国汽车制造行业的快速发展,国内的自主品牌也开始如同雨后春笋一般的层出不穷,开始不断地朝向汽车市场发力。在中国,外资车企已经进入了成熟期。同时也面临着巨大挑战。该文描述了自主品牌和合资品牌的差异和汽车市场自主品牌的营销问题和策略。Since China officially joined the International Trade Organization,joint venture brands in the automotive market have been in a leading position.With the rapid development of my country's automobile manufacturing industry,domestic independent brands have also sprung up like mushrooms after a spring rain,and they have begun to make efforts to the automobile market.In China,foreign auto companies have entered a mature stage.At the same time,it also faces huge challenges.This paper describes the differences between self-owned brands and joint venture brands and the marketing issues and strategies of self-owned brands in the automotive market.

关 键 词：品牌营销 策略营销 自主品牌 

分 类 号：U471.21[机械工程—车辆工程]