自拍发布、照片编辑与青年身体满意度的关系——数字化生存中的技术调节效应  

The Relationship Among Selfie Publishing, Photo Editing and Body Satisfaction in Youths: The Moderating Effect of Technology in Digital Survival

作　　者：刘懿璇 朱家瑜 LIU Yixuan;ZHU Jiayu

机构地区：[1]深圳大学传媒与文化发展研究中心 [2]深圳大学传播学院

出　　处：《城市观察》2022年第3期132-146,163,164,共17页Urban Insight

基　　金：国家社科基金青年项目“社会媒体环境中大众舆论关注焦点形成与演变动态过程研究”(18CXW029)成果。

摘　　要：随着媒介技术的更迭,人类的数字化生存正在深化,带来了全新的社交图景和信息传播方式。在这一过程中,社交媒体对个体身体意象的影响越发成为学界关注的研究对象,其中自拍作为青年群体在社交媒体中的重要交往实践,其与身体意象的关系需要进一步挖掘讨论。本研究检验了网络社会支持和自我认同作为自拍发布行为和身体满意度之间的中介效应,同时探究了照片编辑行为在部分路径中的调节作用。研究发现,青年的自拍发布行为与其身体满意度之间存在显著负相关关系,同时网络社会支持和自我认同的中介作用显著。照片编辑行为在3个路径中的调节效应研究显示,在网络社会支持的路径中,照片编辑行为显著调节了自拍发布行为对网络社会支持的正向预测作用程度,从而影响青年的身体满意度;同时,照片编辑行为也显著调节了自拍发布行为对身体满意度的负向预测作用程度。With the advancement of media technology, human’s digital survival is deepening, bringing a new social landscape and ways of information dissemination. In this process, the influence of social media on individual’s body image has increasingly become a subject of interest because of its practical and theoretical significance.The relationship between body image and selfie on social media as an important communication practice in the daily lives of young people needs further discussion. This study examines the mediating effects of online social support and self-identity between selfie posting behavior and body satisfaction, and also explores the moderating role of photo editing. There is a significant negative relationship between youths’ selfie posting behavior and their body satisfaction, as well as significant mediating effects between online social support and self-identity. In addition, the moderating effect of photo editing behavior in these three paths is studied, and results show that the degree of photo editing behavior significantly moderates the positive predictive effect of selfie posting behavior, which then influence youths’ body satisfaction. Meanwhile, the degree of photo editing behavior also significantly moderates the negative predictive effect of selfie posting behavior on body satisfaction.

关 键 词：数字化生存 自拍 数字化身 网络社会支持 身体满意度 

分 类 号：B849[哲学宗教—应用心理学]