基于数字远读技术的社会画像构建方法研究  

Research on Construction Methods of Social Portraits on Digital Humanities

作　　者：何琳[1,2] 艾毓茜 刘建斌 彭秋茹[1,2] He Lin;Ai Yuxi;Liu Jianbin;Peng Qiuru(College of Information Management,Nanjing Agricultural University,Nanjing 210095,China;Center for Humanity and Social Computation,Nanjing Agricultural University,Nanjing 210095,China)

机构地区：[1]南京农业大学信息管理学院,江苏南京210095 [2]南京农业大学人文与社会计算研究中心,江苏南京210095

出　　处：《现代情报》2022年第7期22-30,共9页Journal of Modern Information

基　　金：国家社会科学基金一般项目“基于典籍的中华传统文化知识表达体系自动构建方法研究”(项目编号:18BTQ063)。

摘　　要：[目的/意义]数字远读视角下分析历史典籍,将特定时期社会通过可视化等综合技术展现给研究者,以帮助研究者量化史学研究。[方法/过程]以社会发展过程中产生的文本数据为基础,借鉴用户画像概念,提出社会画像的构建方法。根据各发展分面内在逻辑数据构建社会画像描述框架,利用多种文本挖掘技术抽取不同维度的特征标签,形成社会画像,并以先秦时期为例进行实证研究。[结果/结论]借助基于史实的社会画像,能够全景化呈现社会发展状况,可以为研究者快速获得古代社会概貌提供支持,具有一定的实践意义和价值。[Purpose/Significance]It is helpful to analyze historical classics from the perspective of distant reading by using visualization and other comprehensive technologies to show the society of a specific period to help researchers quantify historical research.[Method/Process]Drawing on the concept of user portraits,this article proposed a method for constructing social portraits based on the text data generated in the process of social development.The social portrait description framework was constructed based on the internal logic data of each social development facet,and used a variety of text mining techniques to extract feature labels of different dimensions to describe the social portrait,and took the pre-Qin period as an example for empirical research.[Results/Conclusion]With the help of social portraits based on historical facts,the social development situation can be presented in a panoramic way,which can provide support for researchers to quickly obtain an overview of the ancient society.

关 键 词：社会画像 数字远读 用户画像 文本挖掘 社会发展 

分 类 号：G203[文化科学—传播学]