文化软实力建设视域下“刘三姐歌谣”自媒体传播价值研究  

RESEARCH ON THE VALUE OF SELF-MEDIA DISSEMINATION OF"LIU SANJIE'S FOLK SONG"IN THE PERSPECTIVE OF CULTURAL SOFT POWER CONSTRUCTION

作　　者：吴沁柯 Wu Qinke

机构地区：[1]南宁师范大学音乐舞蹈学院,广西南宁530001 [2]泰国西那瓦大学

出　　处：《广西民族研究》2022年第2期174-181,共8页GUANGXI ETHNIC STUDIES

摘　　要：中国共产党第十七次全国代表大会首次提出“文化软实力”概念。十八大以来,习近平同志发表系列有关文化建设的讲话,构建当下及未来社会主义文化建设的战略指导思想。当今,后工业化文明使中国进入信息革命的新时代,而“自媒体”自2002年诞生即颠覆了传统媒体传播方式。“刘三姐歌谣”是广西地方性文化符号,又是优秀的中华传统文化的重要内容,本文旨在探讨作为中华优秀传统文化之一的刘三姐歌谣及其自媒体传播价值,从而提升中国文化的国际影响力。The concept of"cultural soft power"was first proposed in the report of the 17th National Congress of the Communist Party of China.Since the 18th National Congress,General Secretary Xi Jinping has delivered a series of speeches on cultural construction,building a strategic guiding ideology for socialist culture construction in the present and for the future.Currently,post-industrial civilization has brought China into a new era of information revolution,and"self-media"has overturned traditional media's dissemination ways since its birth in 2002."Liu Sanjie's Folk Song"is a local cultural symbol of Guangxi and also an important part of excellent traditional Chinese culture.This article aims to explore the self-media dissemination value of Liu Sanjie's Folk Song,which is one of excellent traditional Chinese cultures,so as to enhance Chinese culture's international influence.

关 键 词：文化软实力 刘三姐歌谣 自媒体传播 

分 类 号：G122[文化科学]