晚清至民国商标设计中的社会镜像  

A Glimpse of Society During the Late Qing Dynasty and the Republic of China in Trademark Designing

作　　者：李茜[1] Li Xi

机构地区：[1]成都师范学院

出　　处：《美术》2022年第6期101-106,112,共7页Art Magazine

基　　金：国家社科基金艺术学项目“中国近现代设计教育先行者研究(1911—2011)”(项目编号:21BG120)的阶段性研究成果。

摘　　要：本文以图像学与社会学相结合的方法对晚清至民国的商标设计所反映的近代社会变革与现代意识启蒙加以分析;通过对典型设计案例和设计现象的梳理,分析了晚清至民国的商标设计与民族振兴、国货运动、民族意识、自我身份确认的相互关系;讨论了晚清至民国商标设计的视觉文化属性及价值。This article adopts a combined method of iconology and sociology in examining the social transformation and the emergence of modern ideology reflected by the trademarks designed during the late Qing Dynasty and the Republic of China.By analyzing typical cases and phenomena,the author studies the relations between trademark design and aspects including national revitalization,the domestic goods movement,national identity and self-identity.Meanwhile,the visual and cultural attributes and values of the trademarks designed during that period are also discussed in the article.

关 键 词：晚清至民国 商标设计 民族运动 社会性 

分 类 号：J209[艺术—美术]