年画民俗旨趣的流变与新媒介的融合  

The Change of Folk Aesthetics and Integration with New Media in New Year Pictures

作　　者：袁宙飞[1] Yuan Zhoufei

机构地区：[1]山东大学艺术学院

出　　处：《美术》2022年第6期136-137,共2页Art Magazine

基　　金：国家社科基金重大项目“中国古代农耕图像的搜集、整理与研究”(编号:20&ZD218)的阶段性成果;国家社科基金后期资助项目“年画中的女性形象研究”(编号:17FYS032)的阶段性成果。

摘　　要：年画作为岁时节俗中最具普及性的视觉传播媒介,其容纳了丰富的历史与文化信息,是节俗文化的象征性载体。年画在时空场域、创作内容及受众群的变化中与媒介相融合,以传统和现代共融的形式满足不同面向的审美需求和情感渴求,由此产生媒介矩阵的文化传播效应,传递着乡土文化中的民俗记忆和情感,推动传统非遗文化在现代语境中审美旨趣的传续。As the most popular visual medium of this traditional Chinese festival,New Year pictures include rich historical and cultural information and work as a symbol of Chinese festival culture.As it changes in its presence,content and audience,New Year picture has been merging with new media,catering the aesthetic demands and emotional desires of different audiences by combining the traditional with the modern.In this way,it generates the cultural effects in the media matrix,delivers the folk memories and feelings of the traditional culture,and fosters the vitality of ICH cultures in modern society.

关 键 词：年画 民俗旨趣 时空场域 媒介融合 

分 类 号：J209[艺术—美术]