数字经济下黑龙江省冰雪旅游业高质量发展路径研究  

Study on High Quality Path of Snow and Ice Tourism in Heilongjiang Province under Digital Economy

作　　者：杨春梅[1] 刘琳[2] 李威[1] 徐西帅 Yang Chunmei;Liu Lin;Li Wei;Xu Xishuai(College of Economics and Management,Qiqihar University,Qiqihar Heilongjiang 161000;Harbin Northern Forest Zoo,Harbin Heilongjiang 150000)

机构地区：[1]齐齐哈尔大学经济与管理学院,黑龙江齐齐哈尔161000 [2]哈尔滨北方森林动物园,黑龙江哈尔滨150000

出　　处：《山东纺织经济》2022年第5期5-8,共4页Shandong Textile Economy

基　　金：黑龙江省哲学社会科学研究规划年度项目“大数据背景下黑龙江省‘互联网+冰雪旅游’产业融合发展对策研究”(19JYB025)。

摘　　要：冰雪旅游与数字经济深度融合有助于促进冰雪旅游产业结构优化,提升冰雪旅游竞争力。本文通过文献搜集和实地调研方式,分析黑龙江省冰雪旅游业发展现状和优势所在,探讨数字经济对冰雪旅游业发展的重要意义。在此基础上,提出数字经济下黑龙江省冰雪旅游业高质量发展路径,包括树立正确政策导向,优化发展环境;创新数字化转型,推动虚拟旅游;构建旅游信息服务平台,提升智能化水平;创新文旅项目和活动,加强区域合作。期望通过本文研究,能够提升冰雪旅游业高质量发展,进而促进黑龙江省经济发展。The deep integration of snow and ice tourism and digital economy helps to optimize the structure of snow and ice tourism industry and enhance the competitiveness of snow and ice tourism.Through literature collection and field research,this paper analyzes the development status and advantages of snow and ice tourism in Heilongjiang Province,and discusses the significance of digital economy to the development of snow and ice tourism.On this basis,the paper puts forward the high quality development path of Heilongjiang ice and snow tourism under digital economy,including setting up correct policy orientation and optimizing development environment;innovating digital transformation and promoting virtual tourism;building tourism information service platform to improve the level of intelligence;innovating cultural and tourism projects and activities,and strengthening regional cooperation.It is expected that this study can promote the high-quality development of ice and snow tourism and promote the economic development of Heilongjiang Province.

关 键 词：数字经济 冰雪旅游业 数字化 创新 

分 类 号：F592.7[经济管理—旅游管理]