健康传播视角下运动健身口号的解读  

Interpretation of Sports and Fitness Slogan from the Perspective of Health Communication

作　　者：高振兴 王兴一[2] GAO Zhenxing;WANG Xingyi(Shanxi Institute of Science and Technology,Jincheng,Shanxi Province,048000 China;Taiyuan University of Science and Technology,Taiyuan,Shanxi Province,030024 China)

机构地区：[1]山西科技学院,山西晋城048000 [2]太原科技大学,山西太原030024

出　　处：《当代体育科技》2022年第17期189-193,共5页Contemporary Sports Technology

基　　金：山西省体育局课题(21TY25);山西省教学改革创新项目(J2021415)。

摘　　要：该文采用查阅文献资料等方法,整理分析与运动健身有关的口号,挖掘口号中的内涵,分析口号对运动健身信息的传达与建构。认为口号从参与者、目标、理念、途径等方面对运动健身进行了解读和宣传,有利于传播健康生活方式,普及运动健身知识,培养运动健身观念和行为,塑造运动健身文化。建议整合卫生、体育、新闻等多方力量,加强运动健身口号的宣传,丰富和规范口号内容。This paper arranges and analyzes slogans related to sports and fitness and excavate connotation of slogans by consulting literature and other methods.It excavates the connotation of slogans and analyzes the transmission and construction of slogans on sports and fitness information.The slogan interprets and publicizes sports fitness from the aspects of participants,objectives,ideas and ways,which is conducive to spreading a healthy lifestyle,popularizing sports fitness knowledge,cultivating sports fitness concepts and behaviors,and shaping sports fitness culture.It is suggested to integrate health,sports,news and other forces,strengthen the publicity of sports and fitness slogans,and enrich and standardize the contents of slogans.

关 键 词：口号 健康传播 运动健身 健身文化 

分 类 号：G80-05[文化科学—运动人体科学]