北京冬奥会的举办对辽宁省冰雪体育产业发展的影响  

Influence of Beijing Winter Olympic Games on the Development of Liaoning Ice and Snow Sports Industry

作　　者：乔维维[1] QIAO Weiwei(Physical Education Department of Shenyang Agricultural University,Shenyang,Liaoning Province,110161 China)

机构地区：[1]沈阳农业大学体育教学部,辽宁沈阳110161

出　　处：《当代体育科技》2022年第16期88-90,共3页Contemporary Sports Technology

基　　金：辽宁省科学研究项目(项目名称:北京冬奥会背景下辽宁冰雪运动产业文化发展研究,项目编号:LJKR0248)。

摘　　要：2022年北京冬季奥运会的成功举办,不仅意味着北京成为全球首个“双奥”城市,同时也意味着中国的冰雪产业迎来了新的发展契机。辽宁省位于东北地区,不管是从气候,还是从冬季体育基础角度来看,都更加符合冰雪体育产业的发展。尤其是在冬季奥运会成功申办的契机下,政策的支持、大众参与冰雪运动的热情,使得辽宁冰雪体育产业的发展迎来了“春天”。虽然我国体育事业蒸蒸日上,但是冰雪相关的体育产业和其他国家相比仍存在较大的差距。发展冰雪产业,不仅要学习其他国家的优势,还要结合当前国家的实际情况,结合冬季奥运元素来打造独特的冰雪品牌,当前辽宁特有的冰雪资源正好为冰雪产业的持续化发展提供了广阔的市场。The 2022 Winter Olympics has been successfully held in Beijing.This not only means that Beijing has become the first city in the world to host the double Olympics,but also means that China's ice and snow industry has ushered in new development opportunities.Liaoning Province is located in Northeast China.Whether from the perspective of climate or winter sports foundation,it is more in line with the development of ice and snow sports industry.Especially under the opportunity of the successful bid for the Winter Olympic Games,the support of policies and the enthusiasm of the public to participate in ice and snow sports have ushered in the"spring"for the development of Liaoning ice and snow sports industry.Despite the rapid development of sports,there is still a large gap between ice and snow related sports industry and other countries.If you want to develop your own ice and snow industry,you should not only learn from the advantages of other countries,but also create a unique ice and snow brand in combination with the actual situation of the current country and the elements of the Winter Olympics.At present,the unique ice and snow resources in Liaoning just provide a broad market for the sustainable development of the ice and snow industry.

关 键 词：北京冬奥会 冰雪体育产业发展 影响 对策研究 

分 类 号：G80-05[文化科学—运动人体科学]