吉林省19~59岁成年人体育消费现状与变化特征  

Current Situation and Changing Characteristics of Sports Consumption among Adults Aged 19-59 in Jilin Province

作　　者：廖立宏 郭宏宇 郭舜 李聪 LIAO Lihong;GUO Hongyu;GUO Shun;LI Cong(Jilin Provincial Institute of Sports Science(Jilin Provincial Anti-Doping Center);Huxi Community Health Service Center,Chaoyang District,Changchun,Jilin Province,130000 China)

机构地区：[1]吉林省体育科学研究所(吉林省反兴奋剂中心) [2]吉林省长春市朝阳区湖西社区卫生服务中心,吉林长春130000

出　　处：《当代体育科技》2022年第14期10-14,共5页Contemporary Sports Technology

摘　　要：目的:全面了解和掌握吉林省19~59岁城乡居民购买各类体育相关的产品或服务的基本情况以及随时代的变化特征,为政府及相关部门制定成年人群体育消费相关惠民政策提供科学的参考依据。方法:选取2020年吉林省全民健身活动状况调查中的19~59岁成年人群为研究对象,共获取19~59岁的城乡居民有效样本量1850例,每10岁为一个年龄组。结果:2020年吉林省成年人花钱购买过与体育有关的产品或服务的人数百分比为26.8%,人均体育消费总金额为1470.0元,以购买服装鞋帽等的消费金额最高,其次是购买网络视频或直播和体育旅游等;人均体育消费总额增长了1072.6元;实物型体育消费人均总额增长了357.9元;非实物型体育消费人均总额增长了602.3元;其他体育相关消费人均总额增长了112.3元。结论:吉林省成年人的体育相关消费涉及多种类型,以“购买服装鞋帽、体育器材和图书报刊”“购买网络视频或直播”和“体育旅游”为主;各种类型的体育消费人均总额,城镇均明显高于乡村,城乡差距明显。Objective:To comprehensively understand and master the basic situation and changing characteristics of urban and rural residents aged from 19 to 59 years old in Jilin Province when they purchase all kinds of sports related products or services,and to provide scientific reference for the government and relevant departments to formulate sports-related policies for adult population.Methods:The adults aged 19~59 in the national fitness activity survey of Jilin Province in 2020 was selected as the research object.A total of 1850 urban and rural residents aged 19~59 were obtained,and every 10 years was an age group.Results:In 2020,the percentage of adults in Jilin Province who spent money on sports related products or services was 26.8%,and the total amount of per capita sports consumption was 1470.0 yuan.The consumption amount of clothing,shoes and hats was the highest,followed by online video or live broadcast and sports tourism;The total per capita sports consumption increased by 1072.6 yuan;The per capita total consumption of physical sports increased by 357.9 yuan;The per capita total amount of non physical sports consumption increased by 602.3 yuan;The total per capita consumption of other sports related increased by 112.3 yuan.Conclusion:The sports related consumption of adults in Jilin Province involves many types,mainly"buying clothes,shoes and hats,sports equipment,books and newspapers","buying online video or live broadcast"and"sports tourism";The per capita total consumption of various types of sports in cities and towns is significantly higher than that in rural areas,and the gap between urban and rural areas is obvious.

关 键 词：成年人 体育消费 现状 变化特征 

分 类 号：G80-05[文化科学—运动人体科学]