流水线式相亲:微信相亲平台中的择偶观念与社会交往研究  

Assembly-Line-Style Blind Dates:A Study of Spouse Selection Concepts and Social Interaction in WeChat Dating Platform

作　　者：罗逸琳 罗昊 黄静 李晓愚[1] Luo Yilin;Luo Hao;Huang Jing;Li Xiaoyu

机构地区：[1]南京大学新闻传播学院,江苏南京210023

出　　处：《传媒观察》2022年第4期73-79,共7页Media Observer

摘　　要：互联网影响着人们的观念与实践,以微信为代表的社交平台在相亲活动中的介入为现代人的爱情提供了新的可能。本文通过对“本硕博联谊服务号”的参与式观察和使用者访谈,对“微信相亲”这一新的相亲模式进行分析。研究发现,当前微信相亲呈现出高度“流动性”的特征,技术的加速带来了高速流动的社会交往方式,加剧了人们生活和情感上的不确定性,使得人们格外渴望“安全的爱情”。微信相亲改变了青年一代对亲密关系和婚姻的看法与想象,人的情感需求也愈发被技术与效率所裹挟。The Internet has influenced people’s perceptions and practices,and the involvement of social networking platforms like WeChat in blind dates has provided new possibilities for modern romance.This paper analyzes the new dating model on WeChat through participatory observation and in-depth interviews with users of the WeChat dating platform.The study finds that the current WeChat dating shows a high degree of mobility,and the acceleration of technology has brought about fast social interaction.This has intensified the uncertainty in people’s lives and emotions,causing people to aspire safe love.Blind dates on WeChat have changed young people’s perception and imagination of intimacy and marriage,and people’s emotional needs are increasingly being constrained by technology and efficiency.

关 键 词：微信 相亲 亲密关系 流动性 

分 类 号：G206[文化科学—传播学]