体育节目受众的社会“区隔”——基于“场域-惯习”理论下的实证研究  

About the Social “Segmentation” of Sports Program Audience——Empirical Research Based on “Field and Habits”

作　　者：李致富[1] 刘伟 LI Zhi-fu;LIU Wei

机构地区：[1]安徽体育运动职业技术学院体育教育管理系,安徽合肥230000

出　　处：《安徽职业技术学院学报》2022年第2期41-45,共5页Journal of Anhui Vocational & Technical College

摘　　要：文章从布迪厄的“场域-惯习”理论出发,基于中国网民社会意识调查数据分析了体育节目受众的“区隔”差异性特征。通过定序Ologit回归分析,得出以下结论:喜欢体育类节目的受众人口学特征差异较大,表明体育类节目的受众存在社会区隔;教育资本和社会资本对体育节目的受众影响并非呈现完全正相关,说明了体育类节目的“场域”存在界限。研究揭示,现阶段提高体育节目收视率首要因素是居民收入的增加和厚植社会体育文化。Based on Bourdieu’s“field and habit”theory and the data of Internet users’ social consciousness survey,this paper analyzes the“differentiation”characteristics of sports program audiences.Through the ordered Ologit regression analysis,the following conclusions are drawn:the demographic characteristics of the audiences who like sports programs are quite different,indicating that the audiences of sports programs have social segmentation;the influence of educational capital and social capital on the audiences of sports programs is not completely positive correlation,which shows that there are boundaries in the“field”of sports programs.The research reveals that the primary factor to improve the ratings of sports programs at this stage is the increase of residents’ income and the cultivation of social sports culture.

关 键 词：体育节目 “场域-惯习” 经济资本 社会“区隔” 

分 类 号：F301.2[经济管理—产业经济]