Entered the Chinese market for the third time,how Forever 21 regain the hearts of consumers?  

作　　者：Zhong Mengxia 

机构地区：[1]不详

出　　处：《China Textile》2022年第3期35-35,共1页中国纺织（英文版）

摘　　要：A few days ago,Forever 21 posted a big promotion for"618",a Chinese online shopping festival.It tweet on its official WeChat account,announcing that it would be a mid-year promotion in its official flagship store of WeChat applet from June 8th to June 18th.In addition,it also said that Forever 21’s first offline store will open in Jingjiang InCity in June,and the opening plans of stores in other cities are under the concideration.It is reported that this is the third time the brand has entered the Chinese market.

关 键 词：APPLET online PROMOTION 

分 类 号：F416.86[经济管理—产业经济] F125