性冷淡意识在设计中的视觉表现形式研究  

RESEARCH ON VISUAL EXPRESSION OF FRIGIDITY CONSCIOUSNESS IN DESIGN

作　　者：刘天奕 

机构地区：[1]浙江理工大学

出　　处：《包装与设计》2022年第3期166-167,共2页Package & Design

基　　金：2020年国家级大学生创新创业训练计划项目,项目号:202010338046。

摘　　要：本文首先对性冷淡意识的起源、发展和引起的认知误区进行了分析,继而结合日本品牌文化及产品设计案例,对性冷淡意识的本质和具体表现加以分析与解释,从而归纳总结其特点和经验。基于此,作者对中国传统文化中的性冷淡元素进行提取分析,并结合相关品牌和设计师作品进行探讨,从而提出了适合现阶段中国市场的设计思路。This paper firstly analyzes the origin, development and cognitive misunderstandings of frigidity consciousness, and then combines the Japanese brand culture and product design cases to analyze and explain the nature and specific manifestations of frigidity consciousness, so as to summarize its characteristics and application experience. Based on this, the author extracts and analyzes the elements of frigidity in traditional Chinese culture. With some relevant brands and designer works as examples, the author proposed some design ideas suitable for the Chinese market at present.

关 键 词：性冷淡意识 视觉化表现 日式设计 中国传统文化 以人为本 

分 类 号：R16[医药卫生—公共卫生与预防医学]