科普品牌创建助推医院党建文化内涵建设的新路径探索——以《急与疾》多元化传播为例  

A New Path to the Promotion of Cultural Connotation Construction in Hospital Party Building by Establishing Popular Science Brand

作　　者：许君[1] 诸海军[1] 马晓婷 孙杰[1] 王萍 施蕾婷 赵江霞 XU Jun;ZHU Hai-jun;MA Xiao-ting;SUN Jie;WANG Ping;SHI Lei-ting;ZHAO Jiang-xia(Shanghai Pudong New Area People’s Hospital,Shanghai 201299,China;Shanghai Pudong New Area Pulmonary Hospital,Shanghai 201299,China)

机构地区：[1]上海市浦东新区人民医院,上海市201299 [2]上海市浦东新区肺科医院,上海市201299

出　　处：《现代医院管理》2022年第3期94-98,共5页Modern Hospital Management

基　　金：上海市2021年度“科技创新行动计划”科普专项项目(21DZ2302500);上海市浦东新区卫生健康工作党委党建研究课题(2021PDWS12)。

摘　　要：公立医院是做医学科普的最好生力军和绝对掌灯人。上海市浦东新区人民医院多年来以党建文化建设带动科普发展,致力于创作老百姓真正需要的科普作品,以影视创作为抓手,探索品牌的多元化传播,打造了喜闻乐见的科普品牌,《急与疾》系列科普作品带给老百姓健康科普及家庭急救相关知识,惠民利民的同时,以科普品牌的创建和稳固树立,助推党建文化品牌内涵建设的提升。Public hospitals are the best new force and absolute leader of medical science popularization.Over the years,People’s Hospital in Shanghai Pudong New Area has driven the development of science popularization with the culture construction of the Party building bycommitting to creating popular science works that ordinary people really need,exploring the diversified dissemination of the brand,and creating a popular science brand with film and television creation as the starting point.“Urgency and Disease”series of popular science works bring people health science popularization and families the related knowledge of the first aid.Simultaneously the series benefit the people and promote the connotation construction of culture brand in the Party building with the creation and stable establishment of popular science brand.

关 键 词：科普 影视创作 党建文化品牌 

分 类 号：R197[医药卫生—卫生事业管理]