农业农村部门户网站发展探析  

Development of the Portal Website of the Ministry of Agriculture and Rural Affairs

作　　者：张燏 郁跃伟 Zhang Yu;Yu Yuewei(Information Center,Ministry of Agriculture and Rural Affairs,Beijing 100125)

机构地区：[1]农业农村部信息中心,北京100125

出　　处：《农业展望》2022年第3期103-107,共5页Agricultural Outlook

摘　　要：经多年发展,农业农村部门户网站已成为农业农村部开展政务信息公开、新闻宣传推广、便民办事服务、公众互动交流的重要平台窗口,在全国农业农村领域的地位重要、作用突出。随着互联网的快速发展和广泛普及,全球网站访问者的期望和需求日益提升,农业农村部门户网站的影响力将越来越大,机遇与挑战并存。为推动农业农村部门户网站持续发展,推进全球农业农村领域信息共享交流,促进涉农网站发展,服务中国农业农村发展,在调研国内外标杆网站做法的基础上,比较分析其共性特点及典型经验,结合对农业农村部门户网站建设情况的梳理,基于网站访问数据分析用户需求与关注点等重要信息,对农业农村部门户网站的发展方向进行了展望,并提出了相关优化建议。After years of development,the portal website of the Ministry of Agriculture and Rural Affairs has become an important platform window for the Ministry of Agriculture and Rural Affairs to carry out government information disclosure,news promotion,convenient services,and public interaction.It has an important position and prominent role in the country's agricultural and rural areas.With the rapid development and widespread popularity of the Internet,the expectations and needs of global website visitors are increasing,the portal website of the Ministry of Agriculture and Rural Affairs will become more and more influential,and it will face both opportunities and challenges.In order to promote the sustainable development of the portal website of the Ministry of Agriculture and Rural Affairs,promote the global information sharing and exchange in the field of agriculture and rural areas,enhance the development of agriculture-related websites,and serve the development of agriculture and rural areas in China,on the basis of investigating the practices of benchmarking websites at home and abroad,comparing common features and typical experiences,combined with sorting out the construction of portal website of the Ministry of Agriculture and Rural Affairs,based on website access data,important information were analyzed such as user needs and concerns,the development direction of the portal website of the Ministry of Agriculture and Rural Affairs was forecasted,and relevant optimization suggestions were put forward.

关 键 词：农业农村部 政务信息 门户网站 标杆网站 网站优化 

分 类 号：F323[经济管理—产业经济]