考虑不同渠道优势的RFID技术的投资均衡策略  

Equilibrium Strategies of RFID Adoption with Different Channel Advantages

作　　者：王珊珊 范小军[1] 郭鑫 WANG Shanshan;FAN Xiaojun;GUO Xin(Shanghai University,Shanghai,China)

机构地区：[1]上海大学管理学院

出　　处：《管理学报》2022年第6期919-927,共9页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(71772115)。

摘　　要：针对库存错放问题,考虑不同渠道优势下的双渠道供应链的RFID技术投资均衡策略,并分析渠道地位差异对渠道成员RFID技术投资策略的影响。研究发现:①若渠道竞争较弱,则渠道地位不影响RFID的均衡策略。此时,当RFID成本很低/高时,渠道成员均/不采用RFID;当RFID成本适中时,仅错放相对严重的渠道成员采用RFID。②若渠道竞争较强且RFID成本较低,则供应链成员RFID技术的投资策略会因渠道地位发生改变。此时,直销渠道不采用RFID,且错放率越高,其不采用RFID的意愿会越强烈。③渠道地位相同更有利于RFID技术在双渠道供应链中的推广及应用。Considering the problem of inventory misplacement,this study explores the dual-channel supply chain’s equilibrium strategies of RFID adoption with different channel status,and the impact of channel status on equilibrium outcomes.The results show that:Firstly,when the competition between two channels is mild,channel status has no effect on the RFID adoption strategy,which is that AA/NN is an equilibrium outcome when the RFID cost is sufficiently low/large,and only the channel with more serious misplacement adopts RFID when the RFID cost is intermediate.Secondly,the channel status will influence the RFID adoption strategy if the channel competition is fierce and the RFID cost is low.In this case,the direct channel prefers to no-RFID adoption,and the tendency will be significant with the increase of misplacement rate.Finally,equal channel status is more conducive to the RFID adoption in the dual-channel supply chain.

关 键 词：渠道优势 RFID 库存错放 STACKELBERG博弈 均衡策略 

分 类 号：C93[经济管理—管理学]