融媒体时代我国召回信息传播特点及发展趋势  

Characteristics and Development Trend of China’s Recall Information Dissemination in the Era of Media Convergence

作　　者：王雯 宋黎[1,2] 姜肇财 WANG Wen;SONG Li;JIANG Zhao-cai(China National Institute of Standardization;State Administration for Market Regulation Key Laboratory(Product Defect and Safety))

机构地区：[1]中国标准化研究院 [2]国家市场监管重点实验室(产品缺陷与安全)

出　　处：《标准科学》2022年第6期42-45,共4页Standard Science

基　　金：中国标准化研究院院长基金项目“基于电商评价信息的典型消费品缺陷线索安全评价方法研究”(项目编号:282020Y-7511);国家市场监督管理总局科技计划项目“基于电商评价信息的典型消费品缺陷线索安全评价方法研究”(项目编号:2020MK161)资助。

摘　　要：在融媒体背景下,我国召回信息在传播平台、媒介通道、分发方式等方面发生深刻的变化。本文从传播平台、媒介通道、分发方式等方面介绍了召回信息传播新特点、新趋势,提出了重原创、多联合、讲互动的发展建议。In the context of media convergence, China’s recall information has undergone profound changes in the aspects of communication platform, media channels, distribution methods and so on. This paper introduces the new characteristics and trends of recall information dissemination from the aspects of dissemination platforms, media channels, and distribution methods, and puts forward development suggestions focusing on originality, multi-combination, and interaction.

关 键 词：召回信息 传播现状 传播困境 

分 类 号：F49[经济管理—产业经济] G206[文化科学—传播学]