微信拉票困境:人际传播与伦理心态的当代转型  

Dilemma of WeChat Canvassing:Contemporary Transformation of Interpersonal Communication and Ethical Mentality

作　　者：刘海明 贾梦琪 Liu Haiming;Jia Mengqi

机构地区：[1]重庆大学新闻学院,重庆401331

出　　处：《传媒观察》2022年第6期70-78,共9页Media Observer

基　　金：国家社会科学基金后期资助项目“多元社会的媒体记忆与社会共识研究”(21FXWB023)阶段性成果。

摘　　要：微信拉票是互联网时代的新兴产物。微信拉票的本质是人情绑架,拉票者以人情为手段,通过向投票者施加传统道义的伦理压力来获得投票支持。本文从微信对人际传播及社会关系的影响入手,通过解读微信拉票主体的传播心理,对转型后中国社会公众伦理心态的转变做出了合理解释,并为建构新的社会伦理秩序指明了方向。We Chat canvassing is a new product of the Internet era.The essence of WeChat canvassing is kidnapping of personal relations.Canvassing uses personal relations as a means to gain votes by exerting traditional moral and ethical pressure on voters.This article begins with the influence of We Chat on interpersonal communication and social relations.Through interpreting the communication psychology of WeChat canvassing,the author makes reasonable explanation for the change of the ethical mentality of the Chinese public after the transformation,and points out the direction for the construction of a new social ethical order.

关 键 词：微信拉票 社会关系 人际传播 传播心理 伦理心态 

分 类 号：G206[文化科学—传播学]