从三农短视频看数字乡村的空间生产与文化激活——以“含山汤猫子”短视频为例  

Research on the Digital Village’s Space Production and Cultural Activation on the Basis of “Three Rural” Short Videos——A Case Study of “Hanshan Tang-mao-zi” Short Video

作　　者：张荣 ZHANG Rong(School of Sociology and Political Science,Anhui University,Hefei 230601,China)

机构地区：[1]安徽大学社会与政治学院,安徽合肥230601

出　　处：《河北学刊》2022年第4期169-176,共8页Hebei Academic Journal

基　　金：2021年度国家社会科学基金重大项目“实施数字乡村建设行动研究”(21ZDA057);2020年度安徽大学文科重大科研项目“长三角一体化发展的社会基础研究”。

摘　　要：“元宇宙”热潮带动了数字乡村建设的升级迭代。作为“乡村元宇宙”的重要数字表象,三农短视频是现实乡村空间与网络虚拟空间互动关系的重要展现,是农民参与数字乡村建设的重要媒介和成果。在数字乡村建设过程中,三农短视频发挥了重要的空间生产与文化激活的作用。一方面,三农短视频呈现并建构了数字乡村的空间生产,在数字化展示数字乡村空间的同时,也在一定程度上推进了数字乡村的空间建设;另一方面,三农短视频也经由网络空间媒介发挥了激活乡村文化的作用,主要包括方言文化的数字化激活、田园文化的数字化打造、乡俗文化的数字化传播。对于三农短视频在数字乡村建设中发挥的作用,需要制定相关政策予以规范和保障。The upsurge of meta-universe drives the upgrading and iteration of digital rural construction. As an important digital representation of the rural meta-universe, “Three Rural”short video is an important medium and achievement for farmers to participate in digital rural construction, and represents the interactive relationship between real rural space and network virtual space. In the process of building a digital village, “Three Rural”short video plays a major role in space production and cultural activation. “Three Rural”short video presents and constructs the space production of digital village, and promotes the spatial construction of digital village while displaying digital rural space. “Three Rural”short video also plays the role of activating rural culture through cyberspace media. It mainly includes the digitalization of dialect culture, rural culture and local culture. It is necessary to formulate relevant policies to regulate and guarantee the role of “Three Rural”short video in digital rural construction.

关 键 词：数字乡村 三农短视频 空间生产 文化激活 

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