黄河流域5A景区网络关注度的时空特征分析  

Spatial and Temporal Characteristics of 5A Scenic Area Network Attention in the Yellow River Basin

作　　者：李青霞 赵婧婧 胡炜霞 Li Qingxia;Zhao Jingjing;Hu Weixia(School of Geographical Sciences,Shanxi Normal University,Taiyuan 030000;School of History,Tourism and Culture,Shanxi Normal University,Taiyuan 030000)

机构地区：[1]山西师范大学地理科学学院,太原030000 [2]山西师范大学学历史与旅游文化学院,太原030000

出　　处：《对外经贸》2022年第6期58-62,共5页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：山西省黄河文化生态研究院项目(项目编号:HH202007)。

摘　　要：随着黄河国家文化公园战略的提出,黄河流域的文旅资源需要进一步提升整合。5A景区作为区域旅游发展水平的标志性度量类型,研究黄河流域的5A景区对于全流域的旅游开发具有典型的参考价值。通过百度指数平台,获取2015—2019年黄河流域72个5A景区的关注度数据,运用年际变化指数、季节性强度指数、回归分析等方法,分析黄河流域5A景区网络关注度的时空特征。结论如下:时间分布:景区网络关注度的年际变化不大,呈上下波动态势;月时段分布特征为“三起三落”,淡旺季长、平季短,变化幅度大体相似;黄金周期间关注度具有周时段前兆效应;空间分布:景区网络关注度的空间分布偏向集中,均衡程度低,呈“核心—边缘”、“多核心”的趋势。With the strategy of the Yellow River National Cultural Park, the cultural and tourism resources in the Yellow River Basin need to be further integrated. 5A scenic area as a symbolic measure of regional tourism development level, the study of 5A scenic area in the Yellow River Basin has a typical reference value for the tourism development of the whole basin. Through the Baidu index platform, the attention data of 72 5 A scenic spots in the Yellow River Basin from 2015 to 2019 were obtained. The spatial and temporal characteristics of network attention of 5A scenic spots in the Yellow River Basin were analyzed by using the methods of annual change index, seasonal intensity index and regression analysis. The conclusions are as follows :( 1) Time distribution : the inter-annual change of scenic spot network attention is not big, showing up and down fluctuations;the distribution characteristics of monthly period are “three ups and three downs”, and the light and vigorous seasons are long and the flat seasons are short, with similar variation amplitude. The attention during the golden week has a weekly precursor effect;(2) Spatial distribution : the spatial distribution of network attention of scenic spots tends to be concentrated, and the equilibrium degree is low, showing a trend of “core-periphery” and “multi-core”.

关 键 词：网络关注度 黄河流域5A景区 时空特征 

分 类 号：F590[经济管理—旅游管理]