安徽省体育旅游资源开发的SWOT分析与开发策略  

SWOT Analysis and Development Strategy of Sports Tourism Resources Development in Anhui Province

作　　者：赵祚福 杨本俊 ZHAO Zuo-fu;YANG Ben-jun(School of Physical Education,West Anhui University,Liu’an Anhui,237012;School of Environment and Tourism,West Anhui University,Liu’an Anhui,237012)

机构地区：[1]皖西学院体育学院,安徽六安237012 [2]皖西学院环境与旅游学院,安徽六安237012

出　　处：《山西大同大学学报（社会科学版）》2022年第3期143-147,共5页Journal of Shanxi Datong University(Social Science Edition)

基　　金：2019年安徽省教育厅人文社会科学研究重点项目(SK2019A0443)。

摘　　要：运用实地考察、访谈和文献资料等研究方法结合SWOT分析法对安徽省体育旅游资源开发进行详细且系统的分析,并提出相应的安徽省体育旅游资源开发策略,促进安徽省体育旅游资源的合理开发,引领体育产业渡过疫情难关,为疫情后时代安徽省体育旅游健康发展提供借鉴。Based on SWOT and other research methods such as field investigations,interviews and literature materials,the author conducts a detailed and systematic analysis of the development of sports tourism resources in Anhui Province,and puts forward corresponding strategies for the development and utilization of sports tourism resources in Anhui Province,so as to lead the sports industry through the epidemic period and provide reference for healthy development of sports tourism in Anhui Province in the postepidemic era.

关 键 词：安徽省 体育旅游资源 SWOT分析 开发策略 

分 类 号：G80-05[文化科学—运动人体科学] F592.7[文化科学—体育学]