一种航空公司品牌机票加座位捆绑销售系统的研究和实现  

Research and implementation of an airline bundle product sales system for airline brand tickets and seat

作　　者：胡苒奕 吴涣 房健 章冬梅 赵磊 孙琼巍 Hu Ranyi;Wu Huan;Fang Jian;Zhang Dongmei;Zhao Lei;Sun Qiongwei(China civil aviation information network co.,LTD.,Beijing,101318)

机构地区：[1]中国民航信息网络股份有限公司,北京101318

出　　处：《电子测试》2022年第13期89-91,共3页Electronic Test

摘　　要：本文设计并实现了一种全新的品牌机票与座位捆绑销售的系统,使航空公司品牌机票、预付费座位产品的可销售场景更加丰富,为出行用户提供多样的附加服务产品选择机会。通过本系统为航空公司灵活销售定制的动态定价处理模式,航司会提升应对不同附加服务销售场景的产品价格调整能力。该系统提供的附加服务管理模块,支持配置不同的预付费座位产品基本信息和销售规则,还可设置品牌机票与预付费座位产品捆绑销售规则,最后通过调价规则的配置,对不同常旅客等级的出行用户展示个性化的价格和优惠幅度,从而吸引出行用户购买捆绑产品,最大限度保留忠诚用户,增加航司品牌机票和附加服务的收入。This paper designs and implements a new brand air ticket and seat bundle product sales system,flexible to improve the saleable scenarios of air tickets and seat products.Help passengers purchase more favorite additional service products.At the same time,help airlines improve their sales capabilities for additional services and conduct dynamic pricing.The system provides additional service management modules,configure different seat information,set brand air tickets and seat product sales rules.Also,through the configuration of price adjustment,different prices can be displayed for different frequent travelers,which enhances the sales flexibility of airlines’additional services to meet the different travel needs of different passengers,Improved passenger loyalty and increase airline ticket and additional services.

关 键 词：品牌机票 付费座位 捆绑销售 

分 类 号：TP274[自动化与计算机技术—检测技术与自动化装置]